Why is Video more important than other traditional marketing techniques?
Users hate reading:
Science has proved that visuals are easy to understand by a human brain. Thus video gained great popularity in marketing, a one minute video is equal to 1.8 million words that’s, roughly 3600 web pages! Say, if you could write one web page an hour it would take you 150 days to write enough content that can create the same impact that a 1 minute commercial did. Weird isn’t it?
But, these facts prove that a user looking for a particular product or service is more likely to watch an informative video rather than loads of content. So rather than creating long and descriptive articles for your product and services its more suitable to create a simple video to impress your clients.
How can I start Video Marketing for my business?
Create Storyline:
Storyboarding is basically a combined graphical presentation of two main parts- images & description of a scene. In other words it is a collection of photo, drawings or graphics that elaborate the sequence of scenes in a video. To start with your own storyboard you can first as yourself, What message will your video deliver and what will it all be about?
Brainstorming can be done by asking yourself questions like:
- What’s currently popular in mass media and news?
- Does someone working for you have an interesting talent?
- Is it possible to do a parody, song, TV show or something?
- How can we make our target audience laugh and smile with us?
- What information does our target audience need and what they want to learn?
Product Demonstration or Tutorials
Rather than giving descriptive contextual information related to your product, service or promotional offer using a small video to do it would be a really great idea.
Collect Feedback, Testimonials and Reviews
Request your satisfied clients/customers to provide you their positive feedback, reviews and testimonials in form of Videos.
The Right Tool: It is very simple. No matter whichever business you are in, you just need to answer your customers, educate them, give away the right information, and earn their trust.
Technical knowledge is preferred, but if not, then one requires the right tool to create the video. That is it. Here I have listed a few amazing video creation free and paid sites list.
Technical knowledge is preferred, but if not, then one requires the right tool to create the video. That is it. Here I have listed a few amazing video creation free and paid sites list.
- Prezi – www.prezi.com
- Youtube Editor – www.youtube.com/editor
- Pixorial – www.pixorial.com/educators
- Animoto – www.animoto.com
- WeVideo – www.wevideo.com
- Powtoon – www.powtoon.com
- GoAnimate – www.goanimate.com
- Magistro – www.magistro.com
- Wideo – www.wideo.com
Name your Video Wisely: The title of the video is the most important factor, thus it is very important to name the video carefully. Keywords could be of great help here. Research about keywords and use the ones which are more likely to be searched for by your customers/clients.
Call to Action: At the end of the video, you can provide a link (View more/For More Information) where users can see more videos related to your services or product queries. Along with this link, you could provide a ‘call to action’ like the email id, or phone number.
Spread/Share it: The last but a very major part is to upload your video on major video sharing sites.
Video Publishing Sites
- YouTube
- Viddler
- Vimeo
- Break (Video Humor)
- Blip.tv (Podcasting)
